Last Updated: January 10, 2026
Protecting your personal data is part of the values of the LILA zen brand and the LILA Group. By using our website (the “Website”), you have read this Privacy Policy (the “Privacy Policy”), which governs the protection of your personal data collected when using our Website. This data includes any information that can directly or indirectly identify you (the “Data” or “Personal Data”), such as your last name, first name, postal address, email address, customer number, etc.
1. Who is responsible for processing your personal data?
The LILA entity responsible for processing your personal data depends on your region. In this Privacy Policy, the relevant LILA entity is referred to as “LILA,” “we,” or “the Company.”
2. What personal data do we collect?
For example, we collect your personal data when you create a customer account with us, place an order on the Website, contact customer service, visit our physical stores, and browse our Website. The personal data involved includes:
- When you create an account on our Website, we collect your information, such as your last name, first name, postal address, email address, date of birth, password, phone number, and your contact preferences for subscribing to our newsletters and promotional offers. When you call our customer service hotline, we collect your voice, as your call may be recorded.
- Information necessary for managing and processing your order, such as the details of the bank card you used in the transaction, your order history (e.g., purchase amount, reference number of ordered products, etc.)
- Information collected when you browse the Website, such as your browsing history (e.g., date and time of connection and/or browsing, pages visited, etc.), terminal and browser type, your location, browser language, internet provider, and IP address.
3. Why do we use your personal data?
We use your personal data for several reasons.
Of course, our primary goal is your satisfaction. Therefore, we collect most of your data during your shopping journey, especially to deliver your order and provide you with any support you may need. If necessary data cannot be obtained, the services we provide may be limited.
On the other hand, we may collect your data when you consent to our collection to enhance your interaction experience with our brand.
Finally, other data is collected because it is necessary for legitimate interests (e.g., to facilitate access to and use of our Website).
Below is a list of examples of other purposes for data collection:
| Legal Basis | Processing Purpose |
|---|---|
| Your Purchase | To ensure the delivery of products you have ordered. To manage customer relationships and handle any complaints that may arise. To manage any requests related to exercising your rights regarding personal data. |
| Your Consent | To receive our newsletters and personalized offers via any electronic communication service. To enjoy a customized browsing experience based on your purchase history and Website browsing activity. To benefit from our personalized advertising services provided on third-party media. |
| Our Legitimate Interests | To access and use this Website. To analyze and improve the quality and performance of services. To monitor Website usage and enhance your experience. To protect our rights. To manage transactions and combat fraud. We may send you questionnaires, generate statistics and segmentation information, and conduct surveys and analyses to enhance our understanding of customers. To share data within the LILA Group, where permitted by applicable law, to enhance our understanding of customers. |
4. What rights do you have regarding your data?
Under the relevant regulations concerning personal data, you have and may exercise the following rights with us:
- Right of Access: You have the right to access your personal data that we process.
- Right of Rectification: If your data is inaccurate or incomplete, you have the right to request that we correct it.
- Right to Erasure: You have the right to request that we delete your data (subject to the conditions stipulated in Section 8 below).
- Right to Object: You have the right to request that we stop sending you any further communications. You can make this request via the link at the bottom of our online form or email.
- Right to Data Portability: You have the right to request the transfer of your data, provided that the conditions for exercising this right are met.
- Right to be Informed: You have the right to know how we process your data.
To exercise your rights, you can email us at lilazensports@gmail.com. We may ask you to provide proof of identity.
5. Who are the recipients of your personal data?
Your data is primarily used for our services. Sometimes, we share your data with our group companies overseas or send it to external recipients or our partners for the reasons described below. In any case, we select the recipients of your data based on their qualifications in data security and privacy. We enter into contracts with these recipients to ensure their systems maintain a high level of security. Our service providers are responsible for improving the functionality of our Website, implementing your transaction and payment security; our logistics service providers (responsible for the storage, preparation, and delivery of your products), our customer service, service providers responsible for conducting marketing or commercial research, and advertising agencies are also responsible for the security of your data. Please note that we also use overseas facilities to process or back up data. Therefore, we may transfer your data to our overseas facilities for storage. However, this does not change our commitment to protecting your privacy.
Your data may also be transferred to third parties (1) with your prior consent for processing in accordance with the purposes for which your data was collected; (2) if required by law, as part of legal proceedings, or upon mandatory request from public authorities; (3) if we are involved in merger or acquisition operations or asset sales.
6. Transfer of your personal data overseas
If personal data is transferred to a country/jurisdiction other than the one where your data was initially collected (the “Original Jurisdiction”), we will take the necessary technical and organizational measures to ensure that your data is afforded adequate security protections, as if the data remained within the Original Jurisdiction.
In fact, we require these data recipients to take the necessary measures to ensure a level of protection equivalent to that required by the personal data regulations of the original jurisdiction.
7. Security and privacy of personal data
We may retain your personal data in electronic or paper form. We store your personal data in our customer database and implement technical and organizational measures to protect it, ensuring the security, integrity, authenticity, and privacy of personal data. We ensure that our partners afford your personal data the same level of protection as we do. We also secure your transactions by implementing appropriate measures and anti-fraud measures.
8. How long do we keep your personal data?
We store your personal data only for the period necessary to achieve the purposes for which it was collected. Therefore, except for your bank details (which are collected and processed by intermediaries among the service providers responsible for processing payments), we store your personal data for 3 years from the date of your last interaction with us (i.e., the date of your last purchase, the last time you contacted our customer service department (phone, email, chat, or social network interaction), the date you opened our newsletter, or the date the customer profile was created).
Your banking information is stored by our payment partners. When you shop online, you are required to enter your banking information in the fields provided. If you agree, for your payment convenience, you may choose to allow our payment service provider to securely store your banking information for use in your next purchase. In this case, you can check the “Save your payment information” option when paying for your order. You can view registered bank cards at any time by accessing your account under “My Payment Options” or by contacting us via our contact form to request deletion of a registered card.
Once your data is deleted from our database, some of your data may be stored in archived form with restricted access, strictly limited to fulfilling our legal, accounting, and tax obligations, as well as handling any complaints or warranty claims you may raise within any applicable statute of limitations period.
Once your personal data is no longer needed for these purposes or for archival purposes to fulfill our legal obligations or for applicable limitation purposes, your data will be irreversibly anonymized.
You may request the deletion of all or part of your data, object to the processing of your data, or request the restriction of processing of your data at any time, all in accordance with the provisions of Section 4 above. If you request the deletion of your data, we will delete it from the database and may temporarily store it in archived form as described above.
9. Miscellaneous
If there are any changes to the terms governing the processing of your data, we will update our Privacy Policy and publish the updated version on the Website, unless applicable law requires your consent.
Finally, we inform you that if you have any complaints regarding the protection of personal data, please contact us by email at lilazensports@gmail.com.